4 Techniques to Help You Set Goals that You’ll Actually Achieve (Happy New Year from 2313 Inc!)

2313 Inc. (Farmington Hills, MI) shares a few tips for setting attainable New Year’s resolutions.

It’s that time of the year again! The first day of January signals the beginning of a new year—and with it, an opportunity to start fresh. It’s around this time that people start to make resolutions to reach over the next 12 months. But unfortunately, a large number those ambitions will never be fulfilled.

Often, our biggest mistakes begin in the planning process. We want 2019 to be your best year yet, so 2313 Inc. has got you covered with a few techniques that will help you to set goals that you’ll actually achieve!

1) Be specific


The first step in setting obtainable resolutions is to clearly define your goals. If your goal is to eat healthier, what does that actually look like to you? What do you want to eat less of? What do you want to eat more of? Establish specific criteria for yourself that will help you to measure your progress. Breaking your bigger resolutions into smaller goals will also help you to figure out where to start and how to stay on track.

2) Know your limits


While it’s important to dream big, it’s equally important to make sure that the ambition that you’re committing to is actually attainable. No matter how badly you might want to lose 50 pounds in a month, it’s very unlikely that you’ll be able to. Start small, can you lose one pound in a week? Don’t set yourself up for failure, you’ll just be disappointed and upset when you are unsuccessful in fulfilling your goal.

3) Make sure it’s important to you


This sounds like an obvious piece of advice. You’d be surprised how many people set goals that they feel like they should want or that they think other people want them to have. Never set a goal for anyone but yourself, because you have the best chance of staying motivated if you’re truly passionate about your objective.

4) Find a friend with a common goal


Collaborate with somebody else that wants to achieve the same goal as you—having a friend to hold you accountable and make sure that you’re making steady progress is another great way to maintain motivation and stay committed to your resolution!

If you’re looking for more success tips from 2313 Inc., check out our other posts on our blog!


5 Interesting Business Facts About Christmas | 2313 Inc.

Merry Christmas from everyone at 2313 Inc.! If you’re looking for a fun way to impress your colleagues and customers, check out these amazing holiday facts!


It shouldn’t surprise you that Christmas is one of the most commercialized holidays around the world. But you might not have realized how much business strategy went into creating its pervasive presence. For your enjoyment, 2313 Inc. has gathered some of our favorite business-related facts about one of our favorite holidays. Keep on reading and enjoy!

1. Santa Claus’s colors weren’t actually red and white until Coca Cola dressed him in their brand colors in their advertisements. Before the 1930’s, there were depictions of Santa Claus in green and blue. Whoaa! It was a pretty smart move (and a killer advertising campaign!) because now when we see Santa Claus we think of Coca Cola.


2. Rudolph was invented by the Montgomery Ward department store as a tactic to get kids more interested in buying holiday coloring books. The red nose also helped with the bright Christmas displays.


3. Kentucky Fried Chicken was one of the first fast food chains to make a Christmas-specific meal. Consisting of chicken and wine, this meal became extremely popular in China thanks to a marketing campaign about the importance of “Kentucky for Christmas.” Now it’s a holiday staple!

4. Christmas trees got their start in medieval times in what we now know as Latvia and Estonia. The tradition has become so popular that now, more than 30 million Christmas trees are sold in the United States alone each holiday season.


5. We bet you’ve never thought much about the wrapping paper industry! The use of wrapping paper began in China in the 2nd century BC. It was popularized by the founders of Hallmark Cards during the 20th century. Now, it generates about $2.6 billion each year! Whoa. This fact is especially amazing when you think about the fact that most wrapping paper ends up directly in the garbage.


Christmas is such a fun time… between the decorations, the presents, the holiday spirit and the stimulated economy, the world sure does know how to celebrate this special day.

Be sure to follow us on Instagram to check out how 2313 Inc. celebrates the holidays!

3 Quotes to Awaken Your Inner Leader | 2313 Inc.

2313 Inc. wouldn’t be the business that it is today without even one of the strong leaders that guide our team. But just as Vince Lombardi said, “Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile.” Leadership is a skill, and just like any skill, its development requires rigorous practice.


2313 Inc. has gathered 3 great leadership quotes that you can learn from, whether you’re an aspiring leader or you’re already in a position of authority.

“Become the kind of leader that people would follow voluntarily; even if you had no title or position.”—Brian Tracy

Great leaders contribute to the lives of their team members in significant ways. They are authentic and don’t just talk the talk, but walk the walk. They are followed and respected because of what they bring to the table. Ask yourself… if you were suddenly demoted, would your team still stand behind you?

“Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.”—Jack Welch

The best kind of leader is a selfless one. Before the big promotion, your main focus was likely on your own success and furthering your own career. Once you are in a position of leadership, however, it is your duty to put aside your own desire for recognition and place the needs of your people first.

“Leadership is the capacity to translate vision into reality.”—Warren Bennis

You’ve probably heard at least one variation of it before: every strong leader needs a strong vision. It’s easy to dream big, but having the patience and passion to make those dreams come true is no small feat. It’s one thing to communicate a goal to your team, but being able to guide them to fulfilling it takes an effective leader.

For more leadership advice, be sure to stay up to date with the 2313 Inc. blog!

4 Reasons to Dress for Success | 2313 Inc.

Our team here at 2313 Inc. in Farmington Hills strongly believes in the importance of looking sharp during the work week. Far too often, people make the mistake of giving up on dressing well as soon as they secure a new position — but not us!

Check out this list of 4 reasons why you should still dress for success even after you land your dream job.


Dressing well heightens your productivity

Clothing that is intended for lounging keeps you in your comfort zone, which enables you to slip into lazy routines. When you’re dressed to impress, however, you’re more motivated to get things done!


Dressing well boosts your confidence

This one is actually pretty simple—when you know that you look professional and put-together on the outside, you’re bound to feel more confident on the inside. If you look your best, you’re more likely to try your best, and that extra effort can go a long way.


Dressing well garners respect

As we said before, many people stop dressing professionally after the first few weeks at a new job because they know they’re no longer competing for a prize—but doing so is definitely a mistake. Dressing professionally sends the message that you respect yourself and take your job seriously. In return, people will respect you!


Dressing well sets the stage for networking

We’re not saying that you have to wear a pair of pressed slacks over the weekend, but you never know when you’re going to meet someone who could be a potential business connection. Save your best business attire for the office, but making an effort to look presentable during your days off as well will ensure that you’re ready to nail that first impression anytime and anywhere.


Looking for more business-related tips and tricks from 2313 Inc.? Keep reading our blog!

3 Quotes to Convince You of the Importance of Networking | 2313 Inc.

2313 Inc. would not be the successful business that it is today without the support of all the wonderful people that we’ve connected with since we started. We have been fortunate to learn from experienced mentors who have helped each and every one of us thrive in our careers.


Check out this list of 3 quotes compiled by 2313 Inc. that are sure to convince—or remind—you of the importance of networking.

1) “Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.”—Christine Comaford-Lynch

This quote reminds us that although networking is about fostering relationships with people, this is a form of marketing in its own way. If you want people to really want to do business or collaborate with you, they have to be sold on your unique personality. If you don’t leave a favorable impression when you connect with someone, that contact is virtually useless.

2) “To be successful, you have to be able to relate to people; they have to be satisfied with your personality to be able to do business with you and to build a relationship with mutual trust.”—George Ross

The message in this quote is that you have to develop a strong, trusting relationship with someone before you can expect them to want to do business with you. The best networkers know how to relate to people to build meaningful connections with them. It’s these connections that will yield opportunity as these relationships grow.

3) “Don’t wait until you desperately need a social network to begin developing one.”—Frank Sonnenberg

As the previous quotes emphasize, it’s difficult to have a thriving business if you don’t invest time into networking. Building a robust network is a time-consuming and never ending process. If you haven’t previously cultivated a network, you’ll likely be out of luck when you encounter a scenario in which you urgently need a contact or two — so be sure to think ahead!

You can find other professional and networking-related content by checking out the other articles on the 2313 Inc. blog!

4 Online Tools to Upgrade Your Time Management Skills

2313 Inc. (Farmington Hills) shares a list of helpful online tools to help with time management.


The internet is a beautiful thing. It’s hard to imagine what the world was like before cat videos, business tips, and instant communication were available at the click of a button. But with all of the endless entertainment and knowledge that it has to offer, the World Wide Web is also one of the greatest distractions of the modern world. But don’t worry! Your friends here at 2313 Inc. have got you covered with a list of 4 of the best online tools to help you stay focused and productive during the workday.

1) SelfControl

This Mac OS X web application temporarily blocks access to a list of websites which you determine. Essentially, you can block access to distracting websites like Facebook, Twitter, and even your email for an amount of time which you personally set. You still have access to the rest of the internet. Restarting your computer or web browser does not interrupt or reset the time window, and the blocking cannot be turned off through the app prior to the end of the timer.

2) StayFocusd

This Google Chrome extension boosts your productivity by limiting the time that you can spend on certain distracting websites. You choose a total time limit to be spent on the specified URLs per day. Once you’ve used up your allotted minutes for the day, your access to those sites is blocked until the next day.

3) Focus

With one click, you can turn on a timed “focus” period during which a motivational quote will appear each time you attempt to access a website which you’ve designated to be blocked during the set time frame. This feature is unique because it re-motivates you and kickstarts your productivity. Other features include scheduled breaks, timed blocks of productivity, and locked access to the program’s preferences during productivity hours.

4) Dejal Time Out

This application takes an entirely different approach to time management, allowing you to schedule specific times per day during which a message reminding you to take a break from your work appears over your screen for a set duration of time. The logic behind this approach is that if you know that you have a break coming up, you’ll be less likely to get distracted from the task at hand and instead power through.

Looking for more content like this? You can find more productivity tips and tricks on the 2313 Inc. blog!

2313 Inc. Attends Invigorating Seminar in Los Angeles

The top-performing members of 2313 Inc.’s management team just returned from a spectacular week of advanced business training in LA. They enjoyed the perfect combination of learning, networking, and socializing — and came away feeling as excited and empowered as ever.


2313 Inc. team members flew to the West Coast on Tuesday night. Wednesday centered around meetings with our client broker’s executive team. The group made plans for 2019 and discussed new ways to reinvest in our business. That evening, everyone got together for a catered dinner and some quality catch-up time.


The seminar, which was geared towards experienced managers, officially kicked off Thursday morning and was full steam ahead into Friday afternoon. A wide range of management-related subjects were covered in various break-out groups. One of 2313 Inc.’s team members remarked, “It was a great refresher!”


A focal point of Friday’s talks was the exploration of a useful management tool called the DISC Assessment. The acronym stands for Dominance, Influence, Steadiness, Conscientiousness. It provides an effective way to identify and understand one’s own behaviors, as well as those of one’s team members. 2313 Inc. and the other participants answered a series of questions to reveal their personality types. Then, they learned how to manage others more effectively by understanding their individual dispositions.


After the training, Ken, 2313 Inc.’s president commented, “We are building a unique business here. There are a lot of sales companies that drive revenue for Fortune 500 clients, but we will continue to differentiate ourselves by attracting the best people. Our focus needs to be on building strong connections with our team and giving them the chance to receive coaching, develop professionally, and ultimately thrive.”


All in all, it was a wonderful week filled with new knowledge, the strengthening of relationships, and good food. A managing partner of 2313 Inc. summarized the trip by saying the following: “We accomplished our goal – which was to get our best people around each other, to reward them, coach them, and give them the tools they need.”

You can connect with 2313 Inc. (based in Farmington Hills, MI) by visiting us on Twitter @ 2313inc.