Improving society is a core value of many companies doing business today. CEOs and employees have learned that a work culture committed to philanthropy also improves their bottom line. It’s true—social responsibility is good for business. Here’s how:
- It improves public perception of the company, resulting in heightened company trust
- It allows employees to gain a wider perspective of the world and understand how the skills they have gained can translate across many areas of their lives
- It personifies the company into a force for change and good, not simply a for-profit endeavor
- It gives the company a competitive edge in the market
- It cultivates greater employee satisfaction and loyalty
Employees today have a greater opportunity to make a difference in their communities by finding volunteering opportunities at work. For example, 2313 Inc’s support of Operation Smile allows the team to contribute to philanthropic causes and make a difference on a global scale. Our work with Operation Smile provides a positive example of social responsibility to our clients, employees, and business professionals.
Every employee has valuable skills to offer nonprofit organizations, from the ability to take photos at events, to making children laugh during medical missions, to organizing fundraisers. By offering their particular strengths and resources, employees can make a meaningful contribution to those in need.
A company’s public image can be swayed with of its social responsibility programs and how aware the public is about those programs. Anyone will usually say they feel more comfortable supporting a company that does its part to help with the community and support humanitarian work. It’s worth letting the public know about the great projects and charities you support. Companies can even improve their public image by supporting nonprofits through fundraisers, volunteering, and strong partnerships. By promoting these efforts and letting the public know about their support, companies increase their chances of becoming favorable in the eyes of consumers.
Anyone in the company can make a difference and contribute in his or her own way. If you’re interested in making a difference in the lives of people in need, start your search at work. You may find a program that will be happy to have your support.
Learn how you can join the team at 2313 Inc today! Visit 2313 Inc on Zip Recruiter