2313 Inc. is a business consulting firm based in Detroit, MI, dedicated to client satisfaction and retention. Learn more by visiting our website at http://www.2313inc.com/.
When managing your business’ social media presence, Instagram is probably not the first name to jump out at you. However, just because Instagram isn’t in the “big 4” of Facebook, Twitter, Google+, and LinkedIn, that doesn’t mean you should ignore it. In fact, Instagram is a great platform to promote a wide variety of content. Here’s how you can make the most of your company’s Instagram presence:
Understand your audience
What are the demographics of the people you are trying to reach? Will they be on Instagram? You need to learn who your audience will be so that you can cater your content towards their desires. It can’t be overstated how important audience awareness is.
Avoid over posting!
This follows the same rule as other social media sites: understand the rules of Instagram to figure out how often one should post content, and don’t attempt to exceed the recommended number. One of the worst things that can happen to your business in regards to social media is sinking a lot of time and money into maintaining a page that your customers and follower don’t even like.
Promote your Instagram account on other social media channels
Just as you would with other social media platforms, promote your Instagram account across other channels and on your main website. Your Instagram will need to be nurtured and won’t grow incredibly popular by itself. Let your more established social media accounts help—you may end up gaining followers that you have already acquired on other channels.
Don’t be afraid to borrow tactics
Obviously, you shouldn’t steal anyone’s content, but you should also be willing to observe which tactics have been successful for others and put your own version out into the world. There is no shame in adapting to successful tactics. Just make sure you are making a move that makes sense for your brand and builds customer loyalty—not something that will only provide a few extra favorites and have no lasting effect.
Follow 2313 Inc on Instagram today!