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Don’t just sit there—learn! You may think you’re done with school but you’re not done with education. Continued success and achievement requires an agile mind chock-full of new ideas and fresh approaches to problem-solving.
Today’s business arena is global and competition has increased exponentially. Simply stated, there are more smart people out there and they share your goals and sometimes the same markets you serve.
So it’s time to buckle down because your business success requires continuing education. And these 10 business books will propel you forward with the information and aptitude required to succeed.
Rookie Smarts: Why Learning Beats Knowing in the New Game of Work
Experience is a barrier that prevents you from imagining new ideas. Rookies are open to experimenting, testing, and risk. This quality of openness makes them more productive than veterans. Rookies are people of all ages starting something new, following a dream, and determined to make it work.
The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution
Berners-Lee, Gates, Jobs, and Wozniak contributed to the digital revolution, which began in the 1840s. Issacson, author of the bestselling Steve Jobs’ biography, profiles creative geek, geniuses, and hackers and delivers inspirational stories and a deeper understanding of the technological revolution’s evolution.
Following your passion requires a plan. It’s easier if you find someone able to provide practical advice. Amoruso is the Nasty Gal you need to listen to before you begin your journey. Her online retail site, Nasty Gal, brought great success. But she got there after a tough life on the streets that included dumpster diving and a daily struggle to survive.
How to Speak Money: What the Money People Say—And What It Really Means
Money talks and you usually walk away from the conversation scratching your head wondering what it all means. Finance is complicated and confusing: Lanchester clarifies capitalism’s argot. You’ll appreciate his plainspoken explanations of the World Bank, hedge funds, and the IMF—whatever that is.
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Horowitz was trained as an engineer and became the CEO of Loudcloud, which produced Opsware, which was purchased by HP for $1 billion in 2007. During that time he struggled with failure, bankruptcy, and personal tragedy—his wife’s life-threatening illness. Read this book to gain insight into the real struggles faced and overcome by a brilliant, yet imperfectly human, entrepreneur.
Zero to One: Notes on Startups, or How to Build the Future
While teaching at Stanford the author, and founder of PayPal, delivered a series of lectures that invigorated the imaginations of a new generation of entrepreneurs and innovators. Need more convincing? Thiel is a billionaire: sometimes that’s all you need to know.
Delivering Happiness: A Path To Profits, Passion, And Purpose
Did a failed worm farm lead to Zappos’ domination as an online shoe retailer? That’s one of the first failures perennial entrepreneur Tony Hsieh encountered on his path to success. He’s a smart kid who didn’t like school but loved to learn and test out his moneymaking ideas, which lead to a revolution in customer service.
Give and Take: Why Helping Others Drives Our Success
Success in business is achieved through being ruthless and selfish. The author, an organizational psychologist at Wharton, shares research that refutes this assumption. His studies reveal leading professionals achieve success by consistently creating value for others. Do good. Earn big.
Jason Fried and David Heinemeier Hansson
The authors founded 37Signals, a web design company that has also produced popular project management solutions Basecamp and Backpack. Here they rewrite the rules for running a business. It’s full of important lessons for Internet industrialists and just about anyone else who’s reaching for the stars.
Purple Cow: Transform Your Business by Being Remarkable
Godin is the go-to guy for insight about marketing, storytelling, and connecting your message with right audience. This book is built out of short chapters featuring fast access to innovative ideas about pricing, promotion, and publicity. It will inspire you to include a Purple Cow into everything you create. You’ve got to read the book to learn what a Purple Cow actually is.
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