3 Benefits of Single-tasking | 2313 Inc.

Here at 2313 Inc. (Farmington Hills, MI), we are always striving to be more productive. Check out these three benefits of kicking multi-tasking to the curb.


Multitasking sounds awesome. Particularly at first glance of Miriam Webster‘s definition:

mul·ti·task·ing | noun, often attributive
the performance of multiple tasks at one time

Getting multiple things done at once? Where can we sign up?

Wait. Not so fast. Just because you’re performing several behaviors simultaneously, doesn’t actually mean that you’re getting multiple things done at once. In fact, you’re probably not.

The alternative is single-tasking, devoting 100% of your focus to the task at hand. Dive in with 2313 Inc. as we explore its benefits.

1. Productivity

First and foremost, single-tasking improves productivity. Harvard, Stanford, and the University of London have conducted studies on the subject and have concluded that multitasking can actually diminish productivity by 40 percent.

Think about that. Multitasking is actually more likely to hurt your productivity than boost it. And in a huge way!

When you focus your attention on one task at a time, you end up getting a good deal more done.


2. Fewer Errors

For the most part, the human brain is not made for balancing several activities at one time—hence the fact that there are so many ‘texting and driving’ accidents. When we spread our attention too thin, we miss crucial details, make errors in judgement, and lose the ability to connect the dots efficiently. Single-tasking, on the other hand, activates the potential for full brain power and therefore reduces the likelihood of mistakes.

Let’s say you have 3 empty glasses of water sitting on a table. You are holding a full gallon of water and the goal is to fill up each glass to the top while spilling as little liquid as possible. If you were to pour the gallon of water, moving horizontally along the 3 glasses in an attempt to fill all of the glasses at the same time and as quickly as possible, you would spill a considerable amount of water. However, if you were to fill each glass of water individually, focusing on one pour at a time, you would have little to no spillage.

3. Communication

Multitasking not only affects our productivity, but our social skills as well. This can have a major impact on all of our relationships, both personal and professional.

Have you ever tried to talk to someone who can’t seem to stick with the conversation? Maybe their eyes keep darting to their phone or they simply can’t focus on what you’re saying. The worst, right? Single-tasking improves our ability to present and attentive, which is crucial for strong communication.

Do we have you sold on single-tasking? What works for you? Tell 2313 Inc. in the comments below!


3 Key Differences Between Strong and Mediocre Leaders | 2313 Inc.

Excellent leadership is a well-known part of our culture here at 2313 Inc. (Farmington Hills, MI), and it’s no coincidence. We work hard on a daily basis to impart essential skills and successful mentalities to each member of the team.

There is a huge difference between strong and mediocre leadership, and the proof is in the pudding. Strong leaders drive strong results.

Dive in with 2313 Inc. and let’s take a look at 3 things that separate the awesome leaders from the lousy ones…

1. Making excuses

Mediocre leaders always have an excuse when something goes wrong. Rather than taking accountability for their mistakes, average leaders are more concerned with protecting their image.

The problem with excuses is that they get in the way of progress. Why? Because the only way to grow is to first acknowledge what needs improvement!

Here are a few things likely to happen when leaders make excuses:

  • The team sees through the excuses and therefore loses respect for their leader
  • Everyone else starts making excuses too
  • Growth is halted and the team becomes stagnant

Strong leaders take responsibility for their decisions and always make an attempt to learn and grow from those failures!


2313 Inc. Named One Of Best And Brightest Companies To Work For In Detroit For Third Consecutive Year

2. Accepting criticism

Mediocre leaders struggle to accept criticism. Rather than taking feedback from their team members in stride, they often view it as an attack, and therefore get defensive or dismissive.

When the leader of a team isn’t open to constructive criticism, these things are likely to happen:

  • The individuals on the team feel like their opinions don’t matter and resentment builds up
  • Lots of great ideas get passed over since everyone is afraid to speak up
  • Team members feel less open to critique or coaching from the leader

Great leaders realize that criticism is a two-way street. They view themselves as works in progress, rather than infallible beings. They recognize that the input of their teams is essential for growth.


3. Getting their hands dirty

Mediocre leaders tell, rather than show. They don’t get into the trenches with their teams. Often, they sit on their high horses giving orders. They expect their teams to do things that they aren’t willing to do themselves.

As a result:

  • The leader has less influence and is less effective at motivating others
  • The leader lacks empathy and perspective on what the team is going through
  • The team is less cohesive — it doesn’t feel like everyone’s in it together
  • Expectations for performance aren’t completely clear

Strong leaders roll up their sleeves and work alongside their team members. They show everyone what’s possible by doing it themselves. They set the standard for excellence. They help their team members tackle challenges by troubleshooting with them. They empower others by saying, “If I can do it, you can do it!”


What do you think are the differences between mediocre and strong leaders? Share your thoughts with 2313 Inc. in the comments below!


3 Essential Communication Skills You’ll Need in Your Career | 2313 Inc.

Strong communication skills are a key ingredient of any thriving career. As any member of the 2313 Inc. team will attest to, being able to express an idea, share feelings, and carry both casual and in-depth conversations are essential in the business world.

Courtesy of the 2313 Inc. team, check out these 3 essential communications skills that you will help you excel on your own professional journey.

1. Articulation


This is a skill that takes some work and focus. Sometimes, when we are over-excited or nervous, our brains move a lot quicker than our mouths. Our lips can’t keep up, which results in jumbled syllables, stuttering, and lost sentences. It can be a huge bummer, especially when you have something really important or interesting to say and you just can’t stick the landing.

One way you can work on this is by thinking about what you are going to say a few seconds before you actually say it.

It’s okay to to take a little time before responding to somebody! They likely won’t even notice, which will yield a more smooth and articulate sentence and a genuine and well-thought-out answer.


2. Listening

The masters of communication at 2313 Inc. understand that talking is only half of the craft. If you want to be a great communicator, you have to be a phenomenal listener.


Poor communicators spend the majority of a conversation formulating their own thoughts and often couldn’t care less about what the other person is saying. If you’ve ever experienced this first hand, you know how incredibly frustrating it is.

If you want to be an excellent communicator, focus on hearing the other person out and being completely present in the conversation. Show genuine signs of interest by making eye contact, nodding, and asking thoughtful follow-up questions.

3. Nonverbal Cues

Much like articulating your thoughts and actively listening, nonverbal communication is an art all its own. Seemingly small behaviors such as smiling, squinting, or crossing your arms can actually make a huge difference in the flow of a conversation.


Excellent communicators are masters of their own body language. They possess the self-awareness to know how they might be coming across to the other person, and are able to adjust accordingly.


What are your best communication tips? Share them with 2313 Inc. in the comments below!