How To Get Started on a New Habit (When Starting Feels Impossible) | 2313 Inc.

2313 Inc. shares an awesome tip we learned from motivational speaker, Mel Robbins.

It’s not just you. Starting a new habit can feel impossible. Whether it’s waking up early to go to the gym, cleaning out your car after work, or reading before bed, getting going always feels daunting.

Most of the time, the things we are putting off are not nearly as bad in practice as we had imagined them to be. The hardest part is getting started. Once you gain some momentum, you’ll be on your way to forming a habit.

The Countdown

If you’re like many people, you have momentary flashes of motivation.


Here’s a scenario that might sound familiar: You’ve just downed 2 cups of coffee. You’re feeling good. You say to yourself, “Today’s the day that I’m going to go to a yoga class after work!”

Fast forward 6 hours. It’s the end of the work day, you’re exhausted. That yoga class? Doesn’t happen. Womp womp.


One of the most effective ways to combat this ever-too-common scenario is to implement Mel Robbins’ “5, 4, 3, 2, 1” trick. It looks something like this…

You finish that second latte. You’re feeling energetic and ready to take on the world. You tell yourself that you’re going to go to yoga tonight. This time, instead of placing that thought on the back burner, you give yourself 5 seconds to take action! You start counting down from 5 — aloud. With a sense of urgency, you pull up the yoga studio’s website and book an evening class. From there, actually showing up is the simple part! You’ve already made the commitment, and you’ll be mentally preparing for downward dog throughout the rest of the day.


The key is this: when you have that flash of motivation, you have to take some type of action immediately. You can’t let the moment pass and you can’t make a mental note for later.

You can apply this trick to anything that you’re likely to procrastinate doing. FIVE… FOUR … THREE… TWO… ONE… GO! Now!


2313 Inc. is a thriving sales and marketing firm based in Farmington Hills, MI. We represent well-known consumer brands by interacting with their customers face-to-face. To learn more about 2313 Inc. visit


2313 Inc. Attends The World Cup in Moscow

At 2313 Inc. we believe that hard work should pay off — and boy did it pay off for some of the top performers in our organization who just came back from the trip of a lifetime!


It all started in August of last year when we committed to some pretty huge goals. Not only did we set out to double our sales revenue, but we wanted to open 9 new offices within a 10 month period. We knew this would be no easy task, but our ambitious squad was up for the challenge.

Related: 2313 Inc. Named One Of Best And Brightest Companies To Work For In Detroit For Third Consecutive Year

2313 Inc.’s CEO decided that if we hit both of these audacious goals, he would deliver the ultimate 10X experience — a trip to Russia to see the World Cup. Seven people would be invited to travel across the world for an event that most people only dream of attending.

Sure enough, exactly one week before the trip, we hit our goals… talk about calling your shots! 

Lupe, Corey, Benny, Juan, Azeem, Gina, and Mariela, the lucky winners, weren’t simply lucky, of course. As with everything at 2313 Inc., this reward was merit-based. Each person who got to attend the trip was the number one producer in categories such as revenue, organizational growth, and recruiting.

Headed to Heathrow - 2

With much anticipation, when June 12th rolled around, it was finally time to embark. Everyone met in New York and flew from JFK to London. Excitingly, during their layover, they ran into the world famous coach of the Mexican soccer team!


An overnight flight landed them in Moscow early in the morning local time, and despite the travel delirium, they rallied together to start exploring that afternoon. Ken, 2313 Inc.’s president reflected on the initial culture shock, “It’s wild to be driving down the road and have no clue what any of the signs say.” Indeed, the language barrier was quite the experience in itself! Thanks to Google Translate, they managed to communicate and barter with the cab drivers to get where they needed to go.


Feeding off the incredible energy of all the fans in the Red Square, they kicked off their trip with some site-seeing, shopping, local cuisine, and of course, some soccer! They caught the Spain vs. Portugal game and several others at a local pub, where half-awake yet incredibly excited, they spent most of the evening. They ended their first night at Fan Fest, a gathering where many thousands of fans were watching the games on large screens, and listened to Vladamir Putin announce Russia’s first game.

June 14 - Near the red square - 1

The first half of the following day, the group enjoyed some much needed rest and relaxation. Later, they did some site-seeing and found themselves back in the Red Square to take in the day’s two remaining games.

Juan reflected, “Moscow is a great city — clean, lots of nice people, cool architecture… we got to meet people from all over the world… it was just an all around great experience.”

Saturday, day 3, the group headed down to the stadium bright and early to watch Argentina play Iceland. They had great seats and the atmosphere was electric. The highlight, of course, was watching one of the greatest players of all time in action, Lionel Messi. The game was unexpectedly tied after Messi missed a penalty kick. Afterwards, the group went out for burgers and spent the remainder of the evening in the heart of the Red Square.


Sunday was another epic day. Ken took Juan and Lupe, both diehard soccer fans of Mexican heritage, to see the big Mexico vs. Germany game. Mexico ended up upsetting Germany 1-0, one of the biggest victories in the team’s history. So needless to say, all of this was incredibly exciting. Sunday evening, the full squad reunited and celebrated the win together.


After all the festivities, the fifth day was fairly low-key. The group spent Monday doing some souvenir shopping and site-seeing. They watched the games at a few local spots and had fun interacting with people from all across the globe.

Ken, a former soccer player himself, shared, “Throughout the trip I was struck by the passion that people have for soccer throughout the world.”


Tuesday was their last day — and the group squeezed out every last drop of it. They watched Senegal play Poland and had a blast checking out all the popular Moscow spots.


“This whole week was incredible. Most of all, I loved that I was able to share this experience with some of my best buddies in the business,” said the president of 2313 Inc.


And that about sums up the company culture we strive for at 2313 Inc. — be passionate, build relationships, work hard, have fun. Be sure to keep up with our blog for our latest adventures and useful career tips.

3 Lessons We Can Learn From Leaders Throughout History | 2313 Inc.

At 2313 Inc. (Farmington Hills, MI) we strive to be students of history. Particularly when it comes to leadership, we see tremendous value in studying the journeys of those who have come before us.

What decisions did they make? Are there certain mistakes worth avoiding? How did they handle adversity? How did they acquire the respect of their people? How did they motivate others to take action? All of these are interesting questions to consider.

Let’s take a look at a few lessons in leadership from some of the greats.

1. Nelson Mandela

“It is better to lead from behind and to put others in front, especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership.”

giphy-downsized-largeNelson Mandela, who was one of the most revolutionary philanthropists and politicians in history, is an excellent example of a strong leader. Being the first black president of South Africa, Mandela tackled issues such as racism and inequality. He was imprisoned for 27 years for his beliefs.

This quote by Mandela describes the essence of leadership: putting your people first — something we talk about a lot at 2313 Inc. This means celebrating their wins, rather than patting yourself on the back and taking all the credit. This also means taking charge in times of struggle and leading by example. Mandela epitomizes the lesson that leadership is earned.

2. Abraham Lincoln

“Nearly all men can stand adversity, but if you want to test a man’s character, give him power.”

giphy1Abraham Lincoln led the U.S. through the Civil War, paving the way for the abolishment of slavery and became the first president to come from the Republican Party. He knew a lot about leadership, leading others in war, politics, social justice, and economic modernization.

Lincoln was right when he said that giving someone power is a true test of their character. We have all seen leaders, whether they are political or professional leaders, abuse power. It has happened far too often throughout history and, as future leaders, we must learn from it. At 2313 Inc. we expect all of our team leaders to rise to the occasion — to use their leadership roles to set a great example.

3. Elon Musk

“I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better. I think that’s the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.”

giphy-downsized-large1Although Elon Musk is a modern leader, he’s in the process of making history. The world-famous, billionaire inventor, CEO, and innovator knows a lot about leadership. He has been in charge of companies like SpaceX, SolarCity, PayPal, Tesla, and several other successful businesses.

To be such a successful leader, one must never become complacent. This is why continuous self-improvement is emphasized so strongly at 2313 Inc. In the quote above, Musk explains that he must always be evolving. He questions himself and critiques his decisions in order to do things better the second time around.

Which leaders have inspired you? Share your answers with 2313 Inc. in the comments below!