What’s So Special About Brad Stevens? 2313 Inc. Has 3 Answers

giphy4Everyone knows we’re big Pistons fans here at 2313 Inc. (Farmington Hills, MI), but it’s also no secret that we admire coaches who are the real deal. The Boston Celtics are currently leading the Cleveland Cavaliers 3-2 in the Eastern Conference Finals and with a victory in Cleveland tonight, the Celtics could advance to the NBA finals to face off against the winner of the Rockets-Warriors series.

At the beginning of the year, the Celtics were projected to be a powerhouse. Rookies Jayson Tatum and Jaylen Brown were supposed to be effective supplements to newly acquired superstars Gordon Hayward and Kyrie Irving; however, with less than 7 minutes left in the first quarter of opening night, Hayward suffered a gruesome ankle injury. After Kyrie Irving ended up having to have a second knee surgery—placing him on the bench for 4 to 5 months and missing the postseason—the Celtic’s season looked toast.

A coach — a truly great coach — doesn’t need a bench packed with superstars to take their team to the finals, though. Not Brad Stevens, anyway. With his juggernauts on the bench, he had to figure out how to utilize a young and inexperienced team, play to their strengths and weaknesses, and put each player in a position that best suited them for success.

Why is Brad Stevens such a special coach? 2313 Inc. has 3 reasons why!

1. Failing as a Player Helped Him Succeed as a Coach


During his time playing basketball at Depauw University, Brad Stevens made the all-conference team multiple times and was a 3 time Academic All-America nominee, but it wasn’t all sunshine and rainbows. In an article with SB Nation, Stevens said:

“The term I’ve heard is shot amnesia, the last one doesn’t go in, you’ve got to be able to move on to the next one. I was never a guy that could do that. I got better as my career went on, but if anyone said anything to me about it, or I thought about it more, especially in the middle of a game, I wasn’t tough enough mentally to handle that. The greatest thing for helping me learn to coach was failing as a player.”

2. He’s a Coach That his Players Want to Play For


Marcus Smart, who was drafted 6th overall by the Celtics in the 2014, explains how a coach like Stevens can be so intelligent, unique, and motivating.

“Some of the plays he draws up, we kind of look at them like, ‘I don’t really know if this is going to work or not and when you do it, you’re like, ‘You know what, sorry I ever doubted you.’ When you have a coach like that, it’s fun to play for, and you want to go out there and give it everything you have.”

3. He Motivate His Team to be Fearless


With such a young squad taking on the king of kings in Lebron James, fear isn’t an option. Stevens believes in his teams, has truly made them believe in themselves, and has helped them realize their unlimited potential. Jaylen Brown, the 21 year old 2nd year rookie averaging 17.8 points per game in the postseason, explained it perfectly.

“Why should we limit ourselves? That’s my question. We’re young, we’re hungry, we’re good. No reason for any limits.”

A lot of us at 2313 Inc. will be tuning in tonight to see if this young Celtics team can finish the series in 6 tonight, and with a coach like Stevens, we wouldn’t be surprised at all!


5 Tips For a Superior Work Environment from a “Best and Brightest” Winner

2313 Inc Winner Poster Best and Brightest CompetitionAt 2313 Inc. (Farmington Hills, MI) our team comes first. We firmly believe that when our people are thriving, our clients thrive, and our company thrives as a result. Ever-focused on improvement and growth, we strive to create a great workplace for our staff in which they can learn, advance — and have fun while doing it.

Excitingly, 2313 Inc. was recognized yet again as a “Best and Brightest” company to work for, both locally in Detroit and nationally. The Best and Brightest annual competition honors companies for their outstanding human resources practices and exceptional commitment to their employees. This is the fourth consecutive year that our firm received this accolade.

2313 Inc.’s metrics were benchmarked against the average score of businesses in the region. Take a look at these 5 areas where 2313 Inc. excelled.

2313 Inc Team in California

1. Recruitment, Selection, and Orientation

Great employees are the bread and butter of any successful business and recruitment must be top-notch. Here at 2313 Inc., when it comes to recruiting, we are more interested in a person’s work ethic and attitude than their prior experience, per se. We strategically hire professionals who are up for a challenge and who love tackling audacious goals. We look for people who genuinely enjoy building relationships and interacting with new people. We recruit people who are internally competitive but team-oriented. And finally, 2313 Inc. hires people with great energy.


Joining a new company can be an overwhelming experience for even the most seasoned professional, so we make it our duty to ensure that our new team members are supported and prepared from the very beginning. All new hires are assigned a dedicated mentor to guide them through the orientation and training process.

Check out how 2313 Inc. scored in these areas:

2313 Inc Recruitment Selection Orientation

2. Employee Enrichment, Engagement and Retention

2313 Inc. is proud to share that we also scored highly in employee enrichment, engagement, and retention!

2313 Inc Employee Enrichment Engagement RetentionHow’d we do it?

Our number one tip in this area is to facilitate one-on-one collaboration between employees. Individualized coaching and relationship-building is one of the best ways to focus on the personal goals and development of each team member. At 2313 Inc., newer team members meet with accomplished leaders all the time. This not only drives retention, but it fosters a meaningful connection between our people and the work that they do.

2313 Inc Businessmen Having a One on One

3. Employee Education and Development

Pardon the humble brag, but this is one area where we had no doubt that we’d have every other company beat! At 2313 Inc., we teach leadership skills early and often to prepare our employees for their next steps. We ensure that each member of the team is actively developing both personally and professionally by providing coaching and training on a daily basis.

2313 Inc Employee Education Development

Even the finest and most expensive cars need oil changes and tuneups to stay zooming down the road and your company is no different. Devoting time and resources to career development is absolutely necessary to ensure that your team members are moving forward.

4. Employee Achievement and Recognition

Our team members at 2313 Inc. are directly responsible for our firm’s success… and they know it! We adamantly believe in recognizing and rewarding outstanding performance and we make sure that effort does not go unnoticed.

2313 Inc Employee Awards

In the category of employee achievement and recognition, we placed above average because we gladly give credit where credit is due and reward our people for their accomplishments. Thanks to a merit-based advancement and bonus structure, 2313 Inc. is a place where hard work always pays off.

2313 Inc Employee Achievement Recognition

5. Communication and Shared Vision

Effective communication is vital in families, relationships, and especially business. A team, in any capacity, works best when everybody is on the same page. Business isn’t a solo act—it takes an advanced level of cooperation, understanding, and transparency amongst a variety of people in a variety of roles to run smoothly.

At 2313 Inc., our executive team discusses company goals with all members of the team — not just those at a more ‘senior’ level. We consider it essential for our people to understand where we’re going as a company — and perhaps even more importantly, we want everyone to have input in those goals.

2313 Inc Team Business Trip

Check out how 2313 Inc. performed in this area:

2313 Inc Communication Shared Vision

Do you want to learn more about what it takes to foster a great workplace? See for yourself what 2313 Inc. is up to on a day to day basis by following us on Instagram @ 2313inc.

2313 Inc Best Brightest Company Work For

3 Lessons We Can Learn From the Career of Roger Federer

giphy52313 Inc. (Farmington Hills, MI) was just as surprised as anyone when Roger Federer won a record-breaking 8th Wimbledon title in 2017.

After his brutal 2013, 2014, 2015, and 2016 seasons, everyone thought that this Swiss tennis player was simply past his prime. However, Federer has since impressed all of us with his resilience.

So what can we learn from Roger Federer’s long and successful career?

1. Never become complacent.

Federer has never stopped learning new tricks and techniques. He was beaten and outcompeted by a number of younger tennis players between 2012 and 2017. But instead of bowing out and taking his legacy into retirement, Federer practiced, adapted, and learned. The result was one of the greatest sports comebacks in history.


2. You have to love the game.

You need to love what you do if you want to be a professional in anything. Whether it’s tennis or marketing, your passion truly makes the difference between mediocrity and greatness. When you watch Federer play, you can see that he has an immense love for his craft and his enthusiasm for the game of tennis. We can all learn from this because it is so incredibly important to find joy in what you do—just ask anyone at 2313 Inc.

3. Relentless preparation and thoughtful strategizing absolutely pay off.

The reason that Roger Federer’s return on the serve is so impressive is that he practices like a maniac. The average tennis serve comes in at over 100mph, which zips right by most players. Federer, however, is famous for his ability to return these lightning fast serves. Why? Because it’s what he focuses on.

Being aware of your own strengths and weaknesses is key. Federer knows that his fastest serves only reach about 130 mph. Other pros like Andy Roddick, for example, regularly serve over 140 mph and have a top serving speed of 155 mph. Federer knows that his strength does not lie in his serve, so he prepares by perfecting his return.


Keep reading the 2313 Inc. blog for more! https://2313inc.wordpress.com/

4 Quotes That Will Change the Way You Think About Money

At 2313 Inc., we firmly believe that you can never be too successful to gain new perspective. And whether you’re a millionaire mogul, a struggling startup owner, or anything in between, there is one thing that you should always be eager to learn a lesson or two about—money! That’s why we’ve gathered 4 of the best pieces of finance-related advice around, take a look!


1. “A wise person should have money in their head, but not in their heart.”—Jonathan Swift

There is no shortage of examples of people who have been ruined by greed. Don’t allow selfishness or the desire for wealth to stand in the way of what’s really important in life. Perhaps take a page out of Ken’s book: “If you’re willing to give before you get — if you think of others before yourself — ultimately, you’ll be set up to have an amazing life.”

2. “You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing, and then do them so well that people can’t take their eyes off you.”—Maya Angelou

There is a lot of wisdom in this quote. People who focus their lives on the pursuit of money will never be completely satisfied with their achievements. The best way to live a life of real fulfillment is to dedicate your time to doing what you love. Focus on becoming great at your craft and the money will follow.

3. “Money never made a man happy yet, nor will it. The more a man has, the more he wants. Instead of filling a vacuum, it makes one.”—Benjamin Franklin

You’ve probably heard another version of this quote before: “money can’t buy happiness.” And it’s true. Money in itself isn’t fulfilling, it’s what you can create, build, give, and do with it that matters. To lead a happy and successful life, try choosing goals in which money isn’t the end point but the vehicle.

4. “The best thing money can buy is financial freedom.”—Rob Berger

That’s right, it’s not the fancy cars, clothes, and houses. The most significant thing that money can buy is financial independence. Being able to make choices is a prize far greater than material goods.

For more business advice and famous quotes, keep an eye on our blog and follow 2313 Inc. on Facebook!

4 Kinds of People to Surround Yourself With

At 2313 Inc. we believe that a solid support system can often be the difference between a good and a great career.


When you’ve got great people supporting you, even the toughest times are tolerable. When you’re down and your challenges seem insurmountable, you’ve got those awesome people in your corner who help you keep going. When you’re questioning your goals, your choices, and even your identity, your squad has your back and will guide you back on course.

Unfortunately, the opposite is also true. When the wrong people make up your inner circle, everything in your life can seem more difficult. It can be harder to stay focused on your goals, and it can be all-the-more tempting to throw in the towel when obstacles come your way.

For this reason, it’s important to pay close attention to who you surround yourself with on a day to day basis.

Here are 4 kinds of people you want on your team:

1 – People who look on the bright side. Positive people will contribute to your overall productivity and confidence. You need people in your life who can be counted on to always see the good in every situation.


2 – People who are on a mission too. Individuals who strive for the things they want in life are great role models to have around. These aren’t the people who will tell you to quit when times get tough; rather, they’ll know from their own personal experience how important it is to chase after your goals — especially when it’s the hardest.


3 – People who will give it to you straight. Everyone needs the honest and constructive advice. Sometimes, you really need that friend who will give you tough love and just tell you the truth about a wrong turn you’ve made.

4 – Your biggest fans. Whether these people are your family, significant other, close friends or even your beloved pet, it is so great to have someone who always sees the best in you.

The people around you have a tremendous ability to influence your feelings of support and self-confidence whether they are colleagues, friends, or family members.

At 2313 Inc. we strive to build a supportive community and positive work environment—how do you build your own positive environment?

2 Lessons We Can Learn From Super Bowl Sunday


We Detroit fans might not have a dog in the fight, but all of us at 2313 Inc. are still pumped for the upcoming Super Bowl on Sunday, February 4th. The New England Patriots are hoping to grab their 6th Super Bowl ring in Sunday’s matchup against the Philadelphia Eagles.

Tom Brady, who spent his college football career at the University of Michigan, will try to slice through one of the league’s toughest defenses; and if he gets his 6th ring, it will be hard not to call him the best of all time.


Nick Foles (who has been filling in for Philadelphia’s starting quarterback, Carson Wentz), on the other hand, has never been recognized as an elite player since he was drafted in 2012. However, his performance and reliability has been remarkable and he will not make it easy for the Patriots.

The most important game of the year, on the biggest stage of them all, is full of lessons we should all learn! Here are 2 of our team’s biggest takeaways at 2313 Inc.

1. Never Give Up

Tom Brady didn’t get here by accident. The 40 year old veteran is always improving, adapting, and practicing to ensure he is prepared and unstoppable. Last year, the New England Patriots were down 28-3 to the Atlanta Falcons in the Super Bowl. Atlanta fans were ecstatic because they could literally see the Lombardi Trophy awaiting them, while New England fans were submerged in sadness, hoping their team would at least score a few touchdowns so the blowout wouldn’t be so bad.


As the story goes, the Patriots kicked it into gear after halftime. They knew what they needed to do and they didn’t let the hype, embarrassment, and noise affect their plan. Tom Brady ended up throwing for 2 touchdowns and 466 yards, ultimately beating the Falcons 34-28 and completing the largest Super Bowl comeback in NFL history. Even if the chips are down, there is always a chance for victory.

2. Be Reliable

When Carson Wentz tore his ACL, Philadelphia fans were certain their season was over. When it was realized that Nick Foles was now leading the team, there was no optimism to be found. However, instead of cracking under the pressure and opinions, Foles fulfilled his role and has lead the Eagles to their first Super Bowl since the team’s loss to the Patriots in 2004. In business, you sometimes have to step up and take more responsibility than you’re used to — and who knows, perhaps you’ll SHINE! As we say daily at 2313 Inc.: know what your goal is, have a plan to get there, and develop a team who you can rely on!


Want more from 2313 Inc. (Farmington Hills, MI)? << Check us out on instagram @ 2313inc >>


3 Great Questions to Launch Deeper Conversations

Here at 2313 Inc. (Farmington Hills, MI), we are in the relationship building business. Not only is our competitive edge our ability to build bonds with our clients and their customers; but we also make a serious effort to get know our own people on a deeper level because it makes our team that much stronger.


Whether you are at a business function or cocktail party, small-talk can be repetitive, awkward, and outright boring. Conversations that delve deep into engaging and meaningful topics are the ones that keep us entertained for hours!


At 2313 Inc., we stress the importance of relationship-building beyond the surface level. We hope you’ll benefit from these 3 awesome questions to help you launch into deeper conversations in your own life!

1. “If you could go back to the beginning of your career and start over, would you do anything differently?”

This is an excellent question to set you up with a deep conversation with the person you’re talking to. If you’re lucky enough to ask this to someone you admire, you will open new doors and learn a lot more about their experience than you would through ordinary small talk. You can get into specifics and it will lead to different streams of deep conversation!

2. “What are the 3 things you are most passionate about?”

People love to talk about their passions—it’s a refreshing and personal switch from talking about the weather or traffic.! Picking a single favorite anything is always strenuous, so by giving them 3 options you are making it easier for them to decide. This question will also reveal the things they spend the most time and thought on, which will allow you to get to know them on a more personal level.

3. “What would be your perfect day?”

This is a great way to learn more about someone’s interests, goals, and desires. It’s a simple question, but it is one that will produce an insightful and honest answer. You will learn more about them as a person while being able to discuss each aspect of their ‘perfect day’, making for an awesome, deep conversation. Be sure to have the details of your own ‘perfect day’ ready to go because they will likely ask in return!


Want more from 2313 Inc.? See what we’ve been up to in Farmington Hills, MI by visiting us on Instagram @ 2313inc !