3 Lessons We Can Learn From the Career of Roger Federer

giphy52313 Inc. (Farmington Hills, MI) was just as surprised as anyone when Roger Federer won a record-breaking 8th Wimbledon title in 2017.

After his brutal 2013, 2014, 2015, and 2016 seasons, everyone thought that this Swiss tennis player was simply past his prime. However, Federer has since impressed all of us with his resilience.

So what can we learn from Roger Federer’s long and successful career?

1. Never become complacent.

Federer has never stopped learning new tricks and techniques. He was beaten and outcompeted by a number of younger tennis players between 2012 and 2017. But instead of bowing out and taking his legacy into retirement, Federer practiced, adapted, and learned. The result was one of the greatest sports comebacks in history.


2. You have to love the game.

You need to love what you do if you want to be a professional in anything. Whether it’s tennis or marketing, your passion truly makes the difference between mediocrity and greatness. When you watch Federer play, you can see that he has an immense love for his craft and his enthusiasm for the game of tennis. We can all learn from this because it is so incredibly important to find joy in what you do—just ask anyone at 2313 Inc.

3. Relentless preparation and thoughtful strategizing absolutely pay off.

The reason that Roger Federer’s return on the serve is so impressive is that he practices like a maniac. The average tennis serve comes in at over 100mph, which zips right by most players. Federer, however, is famous for his ability to return these lightning fast serves. Why? Because it’s what he focuses on.

Being aware of your own strengths and weaknesses is key. Federer knows that his fastest serves only reach about 130 mph. Other pros like Andy Roddick, for example, regularly serve over 140 mph and have a top serving speed of 155 mph. Federer knows that his strength does not lie in his serve, so he prepares by perfecting his return.


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4 Quotes That Will Change the Way You Think About Money

At 2313 Inc., we firmly believe that you can never be too successful to gain new perspective. And whether you’re a millionaire mogul, a struggling startup owner, or anything in between, there is one thing that you should always be eager to learn a lesson or two about—money! That’s why we’ve gathered 4 of the best pieces of finance-related advice around, take a look!


1. “A wise person should have money in their head, but not in their heart.”—Jonathan Swift

There is no shortage of examples of people who have been ruined by greed. Don’t allow selfishness or the desire for wealth to stand in the way of what’s really important in life. Perhaps take a page out of Ken’s book: “If you’re willing to give before you get — if you think of others before yourself — ultimately, you’ll be set up to have an amazing life.”

2. “You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing, and then do them so well that people can’t take their eyes off you.”—Maya Angelou

There is a lot of wisdom in this quote. People who focus their lives on the pursuit of money will never be completely satisfied with their achievements. The best way to live a life of real fulfillment is to dedicate your time to doing what you love. Focus on becoming great at your craft and the money will follow.

3. “Money never made a man happy yet, nor will it. The more a man has, the more he wants. Instead of filling a vacuum, it makes one.”—Benjamin Franklin

You’ve probably heard another version of this quote before: “money can’t buy happiness.” And it’s true. Money in itself isn’t fulfilling, it’s what you can create, build, give, and do with it that matters. To lead a happy and successful life, try choosing goals in which money isn’t the end point but the vehicle.

4. “The best thing money can buy is financial freedom.”—Rob Berger

That’s right, it’s not the fancy cars, clothes, and houses. The most significant thing that money can buy is financial independence. Being able to make choices is a prize far greater than material goods.

For more business advice and famous quotes, keep an eye on our blog and follow 2313 Inc. on Facebook!

4 Kinds of People to Surround Yourself With

At 2313 Inc. we believe that a solid support system can often be the difference between a good and a great career.


When you’ve got great people supporting you, even the toughest times are tolerable. When you’re down and your challenges seem insurmountable, you’ve got those awesome people in your corner who help you keep going. When you’re questioning your goals, your choices, and even your identity, your squad has your back and will guide you back on course.

Unfortunately, the opposite is also true. When the wrong people make up your inner circle, everything in your life can seem more difficult. It can be harder to stay focused on your goals, and it can be all-the-more tempting to throw in the towel when obstacles come your way.

For this reason, it’s important to pay close attention to who you surround yourself with on a day to day basis.

Here are 4 kinds of people you want on your team:

1 – People who look on the bright side. Positive people will contribute to your overall productivity and confidence. You need people in your life who can be counted on to always see the good in every situation.


2 – People who are on a mission too. Individuals who strive for the things they want in life are great role models to have around. These aren’t the people who will tell you to quit when times get tough; rather, they’ll know from their own personal experience how important it is to chase after your goals — especially when it’s the hardest.


3 – People who will give it to you straight. Everyone needs the honest and constructive advice. Sometimes, you really need that friend who will give you tough love and just tell you the truth about a wrong turn you’ve made.

4 – Your biggest fans. Whether these people are your family, significant other, close friends or even your beloved pet, it is so great to have someone who always sees the best in you.

The people around you have a tremendous ability to influence your feelings of support and self-confidence whether they are colleagues, friends, or family members.

At 2313 Inc. we strive to build a supportive community and positive work environment—how do you build your own positive environment?

2 Lessons We Can Learn From Super Bowl Sunday


We Detroit fans might not have a dog in the fight, but all of us at 2313 Inc. are still pumped for the upcoming Super Bowl on Sunday, February 4th. The New England Patriots are hoping to grab their 6th Super Bowl ring in Sunday’s matchup against the Philadelphia Eagles.

Tom Brady, who spent his college football career at the University of Michigan, will try to slice through one of the league’s toughest defenses; and if he gets his 6th ring, it will be hard not to call him the best of all time.


Nick Foles (who has been filling in for Philadelphia’s starting quarterback, Carson Wentz), on the other hand, has never been recognized as an elite player since he was drafted in 2012. However, his performance and reliability has been remarkable and he will not make it easy for the Patriots.

The most important game of the year, on the biggest stage of them all, is full of lessons we should all learn! Here are 2 of our team’s biggest takeaways at 2313 Inc.

1. Never Give Up

Tom Brady didn’t get here by accident. The 40 year old veteran is always improving, adapting, and practicing to ensure he is prepared and unstoppable. Last year, the New England Patriots were down 28-3 to the Atlanta Falcons in the Super Bowl. Atlanta fans were ecstatic because they could literally see the Lombardi Trophy awaiting them, while New England fans were submerged in sadness, hoping their team would at least score a few touchdowns so the blowout wouldn’t be so bad.


As the story goes, the Patriots kicked it into gear after halftime. They knew what they needed to do and they didn’t let the hype, embarrassment, and noise affect their plan. Tom Brady ended up throwing for 2 touchdowns and 466 yards, ultimately beating the Falcons 34-28 and completing the largest Super Bowl comeback in NFL history. Even if the chips are down, there is always a chance for victory.

2. Be Reliable

When Carson Wentz tore his ACL, Philadelphia fans were certain their season was over. When it was realized that Nick Foles was now leading the team, there was no optimism to be found. However, instead of cracking under the pressure and opinions, Foles fulfilled his role and has lead the Eagles to their first Super Bowl since the team’s loss to the Patriots in 2004. In business, you sometimes have to step up and take more responsibility than you’re used to — and who knows, perhaps you’ll SHINE! As we say daily at 2313 Inc.: know what your goal is, have a plan to get there, and develop a team who you can rely on!


Want more from 2313 Inc. (Farmington Hills, MI)? << Check us out on instagram @ 2313inc >>


3 Great Questions to Launch Deeper Conversations

Here at 2313 Inc. (Farmington Hills, MI), we are in the relationship building business. Not only is our competitive edge our ability to build bonds with our clients and their customers; but we also make a serious effort to get know our own people on a deeper level because it makes our team that much stronger.


Whether you are at a business function or cocktail party, small-talk can be repetitive, awkward, and outright boring. Conversations that delve deep into engaging and meaningful topics are the ones that keep us entertained for hours!


At 2313 Inc., we stress the importance of relationship-building beyond the surface level. We hope you’ll benefit from these 3 awesome questions to help you launch into deeper conversations in your own life!

1. “If you could go back to the beginning of your career and start over, would you do anything differently?”

This is an excellent question to set you up with a deep conversation with the person you’re talking to. If you’re lucky enough to ask this to someone you admire, you will open new doors and learn a lot more about their experience than you would through ordinary small talk. You can get into specifics and it will lead to different streams of deep conversation!

2. “What are the 3 things you are most passionate about?”

People love to talk about their passions—it’s a refreshing and personal switch from talking about the weather or traffic.! Picking a single favorite anything is always strenuous, so by giving them 3 options you are making it easier for them to decide. This question will also reveal the things they spend the most time and thought on, which will allow you to get to know them on a more personal level.

3. “What would be your perfect day?”

This is a great way to learn more about someone’s interests, goals, and desires. It’s a simple question, but it is one that will produce an insightful and honest answer. You will learn more about them as a person while being able to discuss each aspect of their ‘perfect day’, making for an awesome, deep conversation. Be sure to have the details of your own ‘perfect day’ ready to go because they will likely ask in return!


Want more from 2313 Inc.? See what we’ve been up to in Farmington Hills, MI by visiting us on Instagram @ 2313inc !

3 of our Favorite Hacks for Getting Out of an Unmotivated Rut

Our team at 2313 Inc. (Farmington Hills, MI) will be the first to admit — even if you’re excited about the career you’re building, it’s only human to feel a little “off” from time to time.


The truth is that you’ll inevitably fall into more than a few uninspired slumps over the course of your career, as well as your life in general. That’s normal! While it’s no easy task to crawl back out of these ruts, learning how to do so quickly and effectively is a vital skill—especially when you work in a fast-paced industry such as business or sales.

Don’t worry! We’ve been there before and we get it. That’s why 2313 Inc. has you covered with 3 of our favorite tricks for recharging and revitalizing your motivation.

1) Break up your routine

Oftentimes, the way that people end up in a rut is by repeating the same habits and routines over and over again. So it follows that one of the best ways to get out of a slump is to send a shock to your system by changing things up. Figure out which things you do every day and choose one or two of them to modify. Do you usually shower at night? Try waking up a few minutes early to shower before work instead! Do you usually eat lunch at your desk? Bring a blanket or beach towel and sit outside with your meal instead.


2) Consume some inspiring content

The world that we live in is so saturated with news and social media that it’s easy to allow yourself to turn into a pessimist. With all of that negativity, it’s no wonder that you may end up feeling uninspired and burnt out. Counteract these negative influences with a surplus of uplifting and positive songs, TV shows, movies, books, podcasts, or any other form of media. Watching a TED talk or commencement speech video are two great options for some quick motivation!


3) Help someone out

This one might be our favorite. It may sound a little counterproductive to direct your focus to someone else when you’re already struggling to get motivated and productive, but you’d be surprised how effective this approach can be. Helping someone else to achieve something can change your mood dramatically. A bonus effect is that it’ll help you to get out of your head and coincidentally out of your rut.


Check out the 2313 Inc. Facebook page for other tips, tricks, and inspiration!

New Year’s Resolutions for the Go-Getter [Part 2]

Now for the second part of 2313 Inc.‘s list of awesome resolutions to make in the new year!

If you missed Part 1 you can read it here.


3. “In 2018, I will take every opportunity to express my appreciation to those around me.”

Verbally sharing and physically showing appreciation are natural next steps to feeling gratitude internally (#2 on our list).


We stumbled upon a pretty awesome quote on Twitter recently:

“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” -William Arthur Ward

It’s easy to assume that the people around us know that we appreciate them — and in most cases, they probably do. But, that doesn’t mean that it doesn’t make them feel good to hear you express it.

There isn’t a person on earth who doesn’t feel a spark of joy when given a genuine compliment or when recognized for their hard work. So why not share the love? Who knows, it might be great for your own life and career.

Perhaps 2018 will be the year in which you go out of your way to verbalize your gratitude to those whom you appreciate.


4. “In 2018, I will plan my week in advance, every single week.”

Have you ever had one of those weeks where you’re just flying by the seat of your pants, rushing around to get things done, jotting down reminders in random places, and just feeling utterly overwhelmed? We all have.


The problem with those disorganized weeks is that not only do you feel terrible, but your productivity isn’t optimal either.

“If you fail to plan, you are planning to fail.” -Benjamin Franklin

In this new year, make it your mission to avoid being disheveled at all costs. The most effective way to do this is to make it a top priority to always plan out your week — before the new week begins.

Many people like to do this on Sunday, but it doesn’t necessarily matter which day you choose. What is most important is that you take the time to think through the priorities of the week, and to organize your time accordingly.

Make 2018 the year you plan and prioritize.


What are your New Year’s Resolutions? Share them with 2313 Inc. in the comments section below!

From all of us here in Farmington Hills, we wish you a happy and successful year ahead!

Before you go, be sure to connect with 2313 Inc. on LinkedIn!