2 Reasons You May Not Be Achieving Your Goals | 2313 Inc.

At 2313 Inc. in Farmington Hills, MI, there is a reason that we stress the importance of setting and achieving goals. The simple reason is that it’s one of the major keys to success.


Not all goals are achieved — and contrary to popular belief, the culprit isn’t always a lack of motivation. The process of effectively setting goals, tracking them, and following through is something that a lot of individuals have trouble with.

Fortunately, 2313 Inc. is here to give you 2 key reasons you may not be achieving your goals so you can change that — stat!

1. Your goals aren’t specific enough

Have you ever heard of SMART goals? If you have, you know that the S stands for specific!

Let’s say your goal is to bake a cake tonight. You don’t actually expect a perfect cake to pop right out of the oven without taking specific steps and using specific ingredients, right? The same goes for goals!


Let’s use a career-related example. If you say, “My goal is to get promoted,” and just leave it there — chances are, you won’t get promoted. Instead, get specific by asking yourself questions like these:

  • What specific position do I want to attain?
  • What skills do I need to attain in order to get there?
  • How can I build these skills?
  • What specific targets much I reach?
  • Why is it important to me to earn this promotion?
  • How can I make the best use of the resources around me in order to achieve this goal?

As anyone at 2313 Inc. will tell you from experience, thinking through the small details is an important exercise that will set your goals in motion.

2. You aren’t putting pen to paper

Study after study has demonstrated a correlation between writing down your goals and achieving them. It’s not enough to just have them in your head. Writing down your goals not only forces you to think through the specifics, but increases your level of commitment.


Believe it or not, at 2313 Inc., writing down our goals and sharing them with each other is part of our weekly (and sometimes daily) routines! Doing so has been a major factor in our success over the years.

Get a bullet journal or set up a spreadsheet for your goals. Write down your short-, mid-, and long-term goals. Keep a record of your progress so you can hold yourself accountable.

Try it for yourself and let us know how it goes! Sending you goal-crushing vibes from all of us at 2313 Inc.!




How to Be a Happier More Positive Person PART 2 | 2313 Inc.

If you’re just joining us, welcome to 2313 Inc.’s 2-part series about increasing positivity! If you missed Part 1 you can read it here.

Let’s dive right into Part 2!

Focus on the bigger picture.

One of the most effective ways to stay positive is to remember what you’re ultimately shooting for.


When you keep your eyes on your goals, you’re less likely to concern yourself with small bumps on the road. You know they won’t keep you from getting to where you’re going, so you don’t give them the power to affect your mood.

Turn negatives into positives.

When life gives you lemons, make lemonade — right?


Yes, it’s a cliché, but we think it’s a darn good one! One of the best ways to lead a happy and productive life is to make the best of sour situations.

The next time you find yourself in less-than-desirable circumstances, don’t let it be for naught. Perhaps you can learn and important lesson, make a new friend, launch a business relationship… who knows!

Talk it out.

Another awesome way to be a happier person is to vent about what’s on your mind. This is where it comes in handy to have a great mentor or even a therapist.


There is, we should mention, an important caveat to this point: there is a time and a place (and a person) for venting! You don’t want to cross the line into becoming a chronic complainer — and you do want to be sensitive about bringing others down.

Exercise regularly.

Working out falls into the category of “Not Nearly As Bad As It Sounds.” Yes, it’s an easy thing to dread, particularly when you’re not already in the habit. But actually, once you’re doing it, it feels great — and it’s a major mood booster. (If you missed 2313 Inc.’s blog post about getting started on a new habit you can check it out here!)


In addition to its obvious health benefits, exercise is a great way to carve out some “me time.” Step away from the pressures of your day to day life, get the blood flowing, listen to some great music, and then go back and tackle what’s ahead. You’ll thank yourself later!

Practice gratitude.

Last but not least on 2313 Inc.’s list of positivity tips is gratitude. Truly one of the best ways to adopt a positive attitude is to think about all of the wonderful things in your life.


Make a list of what you’re thankful for. When you actively appreciate everything you have, large and small, you can’t help but to feel happy!

Do you have your own tips and tricks for living a positive life? We’d love to hear them! Share them with 2313 Inc. in the comments below!


CRUSH IT: Here’s What to Focus on Each Day of the Week

Are you ready to crush it this week? Here at 2313 Inc. in Farmington Hills, we certainly are!

As the saying goes, “where attention goes, energy flows.” So, here’s something to focus on each day this week.

MONDAY | momentum

Stop hating Mondays! Instead, get excited that you have a fresh new week to make headway on your goals.


The first day of the week sets the tone for what’s to come. Set a new goal. Kick off an exciting project. Beat your own selling record. Start your week with a bang!

TUESDAY | sense of urgency

Today is a great day to focus on picking up the pace.


Build upon yesterday’s momentum and squeeze more out of your day today. How can you drive results faster? Where can you increase the efficiency of your routine? Grab your opportunity and run with it!

WEDNESDAY | attitude

Poor Wednesdays. They get such a bad rap.


This Wednesday, ditch all the “hump day” talk and focus on having a great attitude. If something doesn’t go your way, that’s alright! Remain positive and just keep going.


THURSDAY | relationships

Set some time aside this Thursday to strengthen relationships with your co-workers.


At 2313 Inc. we have an official Thursday night tradition of getting the squad together after work — but if your workplace doesn’t facilitate this, make it happen yourself!

FRIDAY | work ethic


It’s almost the weekend. But not quite. After 4 consecutive days of hard work, it’s awfully tempting to take your foot off the gas when Friday rolls around.

This Friday, challenge yourself to give one hundred percent. Don’t sell yourself short. At 2313 Inc. we always strive to finish strong.

SATURDAY | gratitude

You’ve completed a successful work week and now you’re spending time with loved ones… what better time to practice gratitude?


Gratitude is simply good for the soul. So, this Saturday, take some time to appreciate all of the wonderful things in your life. Undoubtedly, there are many.

SUNDAY | preparation

Sunday is the perfect day to get prepared for the week ahead. Spend a few minutes thinking about what you can do today to make the upcoming week easier and more pleasant.

Maybe try meal prepping or ironing all your clothes for the week. You’ll thank yourself later!


Did you like these tips? If so, share this post on your favorite social media feed!

Do you have suggestions for how to make the most out of your week? Share them with 2313 Inc. in the comments below!


How To Get Started on a New Habit (When Starting Feels Impossible) | 2313 Inc.

2313 Inc. shares an awesome tip we learned from motivational speaker, Mel Robbins.

It’s not just you. Starting a new habit can feel impossible. Whether it’s waking up early to go to the gym, cleaning out your car after work, or reading before bed, getting going always feels daunting.

Most of the time, the things we are putting off are not nearly as bad in practice as we had imagined them to be. The hardest part is getting started. Once you gain some momentum, you’ll be on your way to forming a habit.

The Countdown

If you’re like many people, you have momentary flashes of motivation.


Here’s a scenario that might sound familiar: You’ve just downed 2 cups of coffee. You’re feeling good. You say to yourself, “Today’s the day that I’m going to go to a yoga class after work!”

Fast forward 6 hours. It’s the end of the work day, you’re exhausted. That yoga class? Doesn’t happen. Womp womp.


One of the most effective ways to combat this ever-too-common scenario is to implement Mel Robbins’ “5, 4, 3, 2, 1” trick. It looks something like this…

You finish that second latte. You’re feeling energetic and ready to take on the world. You tell yourself that you’re going to go to yoga tonight. This time, instead of placing that thought on the back burner, you give yourself 5 seconds to take action! You start counting down from 5 — aloud. With a sense of urgency, you pull up the yoga studio’s website and book an evening class. From there, actually showing up is the simple part! You’ve already made the commitment, and you’ll be mentally preparing for downward dog throughout the rest of the day.


The key is this: when you have that flash of motivation, you have to take some type of action immediately. You can’t let the moment pass and you can’t make a mental note for later.

You can apply this trick to anything that you’re likely to procrastinate doing. FIVE… FOUR … THREE… TWO… ONE… GO! Now!


2313 Inc. is a thriving sales and marketing firm based in Farmington Hills, MI. We represent well-known consumer brands by interacting with their customers face-to-face. To learn more about 2313 Inc. visit http://2313inc.com/.

3 Lessons We Can Learn From Leaders Throughout History | 2313 Inc.

At 2313 Inc. (Farmington Hills, MI) we strive to be students of history. Particularly when it comes to leadership, we see tremendous value in studying the journeys of those who have come before us.

What decisions did they make? Are there certain mistakes worth avoiding? How did they handle adversity? How did they acquire the respect of their people? How did they motivate others to take action? All of these are interesting questions to consider.

Let’s take a look at a few lessons in leadership from some of the greats.

1. Nelson Mandela

“It is better to lead from behind and to put others in front, especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership.”

giphy-downsized-largeNelson Mandela, who was one of the most revolutionary philanthropists and politicians in history, is an excellent example of a strong leader. Being the first black president of South Africa, Mandela tackled issues such as racism and inequality. He was imprisoned for 27 years for his beliefs.

This quote by Mandela describes the essence of leadership: putting your people first — something we talk about a lot at 2313 Inc. This means celebrating their wins, rather than patting yourself on the back and taking all the credit. This also means taking charge in times of struggle and leading by example. Mandela epitomizes the lesson that leadership is earned.

2. Abraham Lincoln

“Nearly all men can stand adversity, but if you want to test a man’s character, give him power.”

giphy1Abraham Lincoln led the U.S. through the Civil War, paving the way for the abolishment of slavery and became the first president to come from the Republican Party. He knew a lot about leadership, leading others in war, politics, social justice, and economic modernization.

Lincoln was right when he said that giving someone power is a true test of their character. We have all seen leaders, whether they are political or professional leaders, abuse power. It has happened far too often throughout history and, as future leaders, we must learn from it. At 2313 Inc. we expect all of our team leaders to rise to the occasion — to use their leadership roles to set a great example.

3. Elon Musk

“I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better. I think that’s the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.”

giphy-downsized-large1Although Elon Musk is a modern leader, he’s in the process of making history. The world-famous, billionaire inventor, CEO, and innovator knows a lot about leadership. He has been in charge of companies like SpaceX, SolarCity, PayPal, Tesla, and several other successful businesses.

To be such a successful leader, one must never become complacent. This is why continuous self-improvement is emphasized so strongly at 2313 Inc. In the quote above, Musk explains that he must always be evolving. He questions himself and critiques his decisions in order to do things better the second time around.

Which leaders have inspired you? Share your answers with 2313 Inc. in the comments below!

3 Benefits of Single-tasking | 2313 Inc.

Here at 2313 Inc. (Farmington Hills, MI), we are always striving to be more productive. Check out these three benefits of kicking multi-tasking to the curb.


Multitasking sounds awesome. Particularly at first glance of Miriam Webster‘s definition:

mul·ti·task·ing | noun, often attributive
the performance of multiple tasks at one time

Getting multiple things done at once? Where can we sign up?

Wait. Not so fast. Just because you’re performing several behaviors simultaneously, doesn’t actually mean that you’re getting multiple things done at once. In fact, you’re probably not.

The alternative is single-tasking, devoting 100% of your focus to the task at hand. Dive in with 2313 Inc. as we explore its benefits.

1. Productivity

First and foremost, single-tasking improves productivity. Harvard, Stanford, and the University of London have conducted studies on the subject and have concluded that multitasking can actually diminish productivity by 40 percent.

Think about that. Multitasking is actually more likely to hurt your productivity than boost it. And in a huge way!

When you focus your attention on one task at a time, you end up getting a good deal more done.


2. Fewer Errors

For the most part, the human brain is not made for balancing several activities at one time—hence the fact that there are so many ‘texting and driving’ accidents. When we spread our attention too thin, we miss crucial details, make errors in judgement, and lose the ability to connect the dots efficiently. Single-tasking, on the other hand, activates the potential for full brain power and therefore reduces the likelihood of mistakes.

Let’s say you have 3 empty glasses of water sitting on a table. You are holding a full gallon of water and the goal is to fill up each glass to the top while spilling as little liquid as possible. If you were to pour the gallon of water, moving horizontally along the 3 glasses in an attempt to fill all of the glasses at the same time and as quickly as possible, you would spill a considerable amount of water. However, if you were to fill each glass of water individually, focusing on one pour at a time, you would have little to no spillage.

3. Communication

Multitasking not only affects our productivity, but our social skills as well. This can have a major impact on all of our relationships, both personal and professional.

Have you ever tried to talk to someone who can’t seem to stick with the conversation? Maybe their eyes keep darting to their phone or they simply can’t focus on what you’re saying. The worst, right? Single-tasking improves our ability to present and attentive, which is crucial for strong communication.

Do we have you sold on single-tasking? What works for you? Tell 2313 Inc. in the comments below!

3 Key Differences Between Strong and Mediocre Leaders | 2313 Inc.

Excellent leadership is a well-known part of our culture here at 2313 Inc. (Farmington Hills, MI), and it’s no coincidence. We work hard on a daily basis to impart essential skills and successful mentalities to each member of the team.

There is a huge difference between strong and mediocre leadership, and the proof is in the pudding. Strong leaders drive strong results.

Dive in with 2313 Inc. and let’s take a look at 3 things that separate the awesome leaders from the lousy ones…

1. Making excuses

Mediocre leaders always have an excuse when something goes wrong. Rather than taking accountability for their mistakes, average leaders are more concerned with protecting their image.

The problem with excuses is that they get in the way of progress. Why? Because the only way to grow is to first acknowledge what needs improvement!

Here are a few things likely to happen when leaders make excuses:

  • The team sees through the excuses and therefore loses respect for their leader
  • Everyone else starts making excuses too
  • Growth is halted and the team becomes stagnant

Strong leaders take responsibility for their decisions and always make an attempt to learn and grow from those failures!


2313 Inc. Named One Of Best And Brightest Companies To Work For In Detroit For Third Consecutive Year

2. Accepting criticism

Mediocre leaders struggle to accept criticism. Rather than taking feedback from their team members in stride, they often view it as an attack, and therefore get defensive or dismissive.

When the leader of a team isn’t open to constructive criticism, these things are likely to happen:

  • The individuals on the team feel like their opinions don’t matter and resentment builds up
  • Lots of great ideas get passed over since everyone is afraid to speak up
  • Team members feel less open to critique or coaching from the leader

Great leaders realize that criticism is a two-way street. They view themselves as works in progress, rather than infallible beings. They recognize that the input of their teams is essential for growth.


3. Getting their hands dirty

Mediocre leaders tell, rather than show. They don’t get into the trenches with their teams. Often, they sit on their high horses giving orders. They expect their teams to do things that they aren’t willing to do themselves.

As a result:

  • The leader has less influence and is less effective at motivating others
  • The leader lacks empathy and perspective on what the team is going through
  • The team is less cohesive — it doesn’t feel like everyone’s in it together
  • Expectations for performance aren’t completely clear

Strong leaders roll up their sleeves and work alongside their team members. They show everyone what’s possible by doing it themselves. They set the standard for excellence. They help their team members tackle challenges by troubleshooting with them. They empower others by saying, “If I can do it, you can do it!”


What do you think are the differences between mediocre and strong leaders? Share your thoughts with 2313 Inc. in the comments below!