2313 Inc. Attends Invigorating Seminar in Los Angeles

The top-performing members of 2313 Inc.’s management team just returned from a spectacular week of advanced business training in LA. They enjoyed the perfect combination of learning, networking, and socializing — and came away feeling as excited and empowered as ever.


2313 Inc. team members flew to the West Coast on Tuesday night. Wednesday centered around meetings with our client broker’s executive team. The group made plans for 2019 and discussed new ways to reinvest in our business. That evening, everyone got together for a catered dinner and some quality catch-up time.


The seminar, which was geared towards experienced managers, officially kicked off Thursday morning and was full steam ahead into Friday afternoon. A wide range of management-related subjects were covered in various break-out groups. One of 2313 Inc.’s team members remarked, “It was a great refresher!”


A focal point of Friday’s talks was the exploration of a useful management tool called the DISC Assessment. The acronym stands for Dominance, Influence, Steadiness, Conscientiousness. It provides an effective way to identify and understand one’s own behaviors, as well as those of one’s team members. 2313 Inc. and the other participants answered a series of questions to reveal their personality types. Then, they learned how to manage others more effectively by understanding their individual dispositions.


After the training, Ken, 2313 Inc.’s president commented, “We are building a unique business here. There are a lot of sales companies that drive revenue for Fortune 500 clients, but we will continue to differentiate ourselves by attracting the best people. Our focus needs to be on building strong connections with our team and giving them the chance to receive coaching, develop professionally, and ultimately thrive.”


All in all, it was a wonderful week filled with new knowledge, the strengthening of relationships, and good food. A managing partner of 2313 Inc. summarized the trip by saying the following: “We accomplished our goal – which was to get our best people around each other, to reward them, coach them, and give them the tools they need.”

You can connect with 2313 Inc. (based in Farmington Hills, MI) by visiting us on Twitter @ 2313inc.




2 Reasons You May Not Be Achieving Your Goals | 2313 Inc.

At 2313 Inc. in Farmington Hills, MI, there is a reason that we stress the importance of setting and achieving goals. The simple reason is that it’s one of the major keys to success.


Not all goals are achieved — and contrary to popular belief, the culprit isn’t always a lack of motivation. The process of effectively setting goals, tracking them, and following through is something that a lot of individuals have trouble with.

Fortunately, 2313 Inc. is here to give you 2 key reasons you may not be achieving your goals so you can change that — stat!

1. Your goals aren’t specific enough

Have you ever heard of SMART goals? If you have, you know that the S stands for specific!

Let’s say your goal is to bake a cake tonight. You don’t actually expect a perfect cake to pop right out of the oven without taking specific steps and using specific ingredients, right? The same goes for goals!


Let’s use a career-related example. If you say, “My goal is to get promoted,” and just leave it there — chances are, you won’t get promoted. Instead, get specific by asking yourself questions like these:

  • What specific position do I want to attain?
  • What skills do I need to attain in order to get there?
  • How can I build these skills?
  • What specific targets much I reach?
  • Why is it important to me to earn this promotion?
  • How can I make the best use of the resources around me in order to achieve this goal?

As anyone at 2313 Inc. will tell you from experience, thinking through the small details is an important exercise that will set your goals in motion.

2. You aren’t putting pen to paper

Study after study has demonstrated a correlation between writing down your goals and achieving them. It’s not enough to just have them in your head. Writing down your goals not only forces you to think through the specifics, but increases your level of commitment.


Believe it or not, at 2313 Inc., writing down our goals and sharing them with each other is part of our weekly (and sometimes daily) routines! Doing so has been a major factor in our success over the years.

Get a bullet journal or set up a spreadsheet for your goals. Write down your short-, mid-, and long-term goals. Keep a record of your progress so you can hold yourself accountable.

Try it for yourself and let us know how it goes! Sending you goal-crushing vibes from all of us at 2313 Inc.!



2313 Inc. Attends The World Cup in Moscow

At 2313 Inc. we believe that hard work should pay off — and boy did it pay off for some of the top performers in our organization who just came back from the trip of a lifetime!


It all started in August of last year when we committed to some pretty huge goals. Not only did we set out to double our sales revenue, but we wanted to open 9 new offices within a 10 month period. We knew this would be no easy task, but our ambitious squad was up for the challenge.

Related: 2313 Inc. Named One Of Best And Brightest Companies To Work For In Detroit For Third Consecutive Year

2313 Inc.’s CEO decided that if we hit both of these audacious goals, he would deliver the ultimate 10X experience — a trip to Russia to see the World Cup. Seven people would be invited to travel across the world for an event that most people only dream of attending.

Sure enough, exactly one week before the trip, we hit our goals… talk about calling your shots! 

Lupe, Corey, Benny, Juan, Azeem, Gina, and Mariela, the lucky winners, weren’t simply lucky, of course. As with everything at 2313 Inc., this reward was merit-based. Each person who got to attend the trip was the number one producer in categories such as revenue, organizational growth, and recruiting.

Headed to Heathrow - 2

With much anticipation, when June 12th rolled around, it was finally time to embark. Everyone met in New York and flew from JFK to London. Excitingly, during their layover, they ran into the world famous coach of the Mexican soccer team!


An overnight flight landed them in Moscow early in the morning local time, and despite the travel delirium, they rallied together to start exploring that afternoon. Ken, 2313 Inc.’s president reflected on the initial culture shock, “It’s wild to be driving down the road and have no clue what any of the signs say.” Indeed, the language barrier was quite the experience in itself! Thanks to Google Translate, they managed to communicate and barter with the cab drivers to get where they needed to go.


Feeding off the incredible energy of all the fans in the Red Square, they kicked off their trip with some site-seeing, shopping, local cuisine, and of course, some soccer! They caught the Spain vs. Portugal game and several others at a local pub, where half-awake yet incredibly excited, they spent most of the evening. They ended their first night at Fan Fest, a gathering where many thousands of fans were watching the games on large screens, and listened to Vladamir Putin announce Russia’s first game.

June 14 - Near the red square - 1

The first half of the following day, the group enjoyed some much needed rest and relaxation. Later, they did some site-seeing and found themselves back in the Red Square to take in the day’s two remaining games.

Juan reflected, “Moscow is a great city — clean, lots of nice people, cool architecture… we got to meet people from all over the world… it was just an all around great experience.”

Saturday, day 3, the group headed down to the stadium bright and early to watch Argentina play Iceland. They had great seats and the atmosphere was electric. The highlight, of course, was watching one of the greatest players of all time in action, Lionel Messi. The game was unexpectedly tied after Messi missed a penalty kick. Afterwards, the group went out for burgers and spent the remainder of the evening in the heart of the Red Square.


Sunday was another epic day. Ken took Juan and Lupe, both diehard soccer fans of Mexican heritage, to see the big Mexico vs. Germany game. Mexico ended up upsetting Germany 1-0, one of the biggest victories in the team’s history. So needless to say, all of this was incredibly exciting. Sunday evening, the full squad reunited and celebrated the win together.


After all the festivities, the fifth day was fairly low-key. The group spent Monday doing some souvenir shopping and site-seeing. They watched the games at a few local spots and had fun interacting with people from all across the globe.

Ken, a former soccer player himself, shared, “Throughout the trip I was struck by the passion that people have for soccer throughout the world.”


Tuesday was their last day — and the group squeezed out every last drop of it. They watched Senegal play Poland and had a blast checking out all the popular Moscow spots.


“This whole week was incredible. Most of all, I loved that I was able to share this experience with some of my best buddies in the business,” said the president of 2313 Inc.


And that about sums up the company culture we strive for at 2313 Inc. — be passionate, build relationships, work hard, have fun. Be sure to keep up with our blog for our latest adventures and useful career tips.

3 Key Differences Between Strong and Mediocre Leaders | 2313 Inc.

Excellent leadership is a well-known part of our culture here at 2313 Inc. (Farmington Hills, MI), and it’s no coincidence. We work hard on a daily basis to impart essential skills and successful mentalities to each member of the team.

There is a huge difference between strong and mediocre leadership, and the proof is in the pudding. Strong leaders drive strong results.

Dive in with 2313 Inc. and let’s take a look at 3 things that separate the awesome leaders from the lousy ones…

1. Making excuses

Mediocre leaders always have an excuse when something goes wrong. Rather than taking accountability for their mistakes, average leaders are more concerned with protecting their image.

The problem with excuses is that they get in the way of progress. Why? Because the only way to grow is to first acknowledge what needs improvement!

Here are a few things likely to happen when leaders make excuses:

  • The team sees through the excuses and therefore loses respect for their leader
  • Everyone else starts making excuses too
  • Growth is halted and the team becomes stagnant

Strong leaders take responsibility for their decisions and always make an attempt to learn and grow from those failures!


2313 Inc. Named One Of Best And Brightest Companies To Work For In Detroit For Third Consecutive Year

2. Accepting criticism

Mediocre leaders struggle to accept criticism. Rather than taking feedback from their team members in stride, they often view it as an attack, and therefore get defensive or dismissive.

When the leader of a team isn’t open to constructive criticism, these things are likely to happen:

  • The individuals on the team feel like their opinions don’t matter and resentment builds up
  • Lots of great ideas get passed over since everyone is afraid to speak up
  • Team members feel less open to critique or coaching from the leader

Great leaders realize that criticism is a two-way street. They view themselves as works in progress, rather than infallible beings. They recognize that the input of their teams is essential for growth.


3. Getting their hands dirty

Mediocre leaders tell, rather than show. They don’t get into the trenches with their teams. Often, they sit on their high horses giving orders. They expect their teams to do things that they aren’t willing to do themselves.

As a result:

  • The leader has less influence and is less effective at motivating others
  • The leader lacks empathy and perspective on what the team is going through
  • The team is less cohesive — it doesn’t feel like everyone’s in it together
  • Expectations for performance aren’t completely clear

Strong leaders roll up their sleeves and work alongside their team members. They show everyone what’s possible by doing it themselves. They set the standard for excellence. They help their team members tackle challenges by troubleshooting with them. They empower others by saying, “If I can do it, you can do it!”


What do you think are the differences between mediocre and strong leaders? Share your thoughts with 2313 Inc. in the comments below!


5 Tips For a Superior Work Environment from a “Best and Brightest” Winner

2313 Inc Winner Poster Best and Brightest CompetitionAt 2313 Inc. (Farmington Hills, MI) our team comes first. We firmly believe that when our people are thriving, our clients thrive, and our company thrives as a result. Ever-focused on improvement and growth, we strive to create a great workplace for our staff in which they can learn, advance — and have fun while doing it.

Excitingly, 2313 Inc. was recognized yet again as a “Best and Brightest” company to work for, both locally in Detroit and nationally. The Best and Brightest annual competition honors companies for their outstanding human resources practices and exceptional commitment to their employees. This is the fourth consecutive year that our firm received this accolade.

2313 Inc.’s metrics were benchmarked against the average score of businesses in the region. Take a look at these 5 areas where 2313 Inc. excelled.

2313 Inc Team in California

1. Recruitment, Selection, and Orientation

Great employees are the bread and butter of any successful business and recruitment must be top-notch. Here at 2313 Inc., when it comes to recruiting, we are more interested in a person’s work ethic and attitude than their prior experience, per se. We strategically hire professionals who are up for a challenge and who love tackling audacious goals. We look for people who genuinely enjoy building relationships and interacting with new people. We recruit people who are internally competitive but team-oriented. And finally, 2313 Inc. hires people with great energy.


Joining a new company can be an overwhelming experience for even the most seasoned professional, so we make it our duty to ensure that our new team members are supported and prepared from the very beginning. All new hires are assigned a dedicated mentor to guide them through the orientation and training process.

Check out how 2313 Inc. scored in these areas:

2313 Inc Recruitment Selection Orientation

2. Employee Enrichment, Engagement and Retention

2313 Inc. is proud to share that we also scored highly in employee enrichment, engagement, and retention!

2313 Inc Employee Enrichment Engagement RetentionHow’d we do it?

Our number one tip in this area is to facilitate one-on-one collaboration between employees. Individualized coaching and relationship-building is one of the best ways to focus on the personal goals and development of each team member. At 2313 Inc., newer team members meet with accomplished leaders all the time. This not only drives retention, but it fosters a meaningful connection between our people and the work that they do.

2313 Inc Businessmen Having a One on One

3. Employee Education and Development

Pardon the humble brag, but this is one area where we had no doubt that we’d have every other company beat! At 2313 Inc., we teach leadership skills early and often to prepare our employees for their next steps. We ensure that each member of the team is actively developing both personally and professionally by providing coaching and training on a daily basis.

2313 Inc Employee Education Development

Even the finest and most expensive cars need oil changes and tuneups to stay zooming down the road and your company is no different. Devoting time and resources to career development is absolutely necessary to ensure that your team members are moving forward.

4. Employee Achievement and Recognition

Our team members at 2313 Inc. are directly responsible for our firm’s success… and they know it! We adamantly believe in recognizing and rewarding outstanding performance and we make sure that effort does not go unnoticed.

2313 Inc Employee Awards

In the category of employee achievement and recognition, we placed above average because we gladly give credit where credit is due and reward our people for their accomplishments. Thanks to a merit-based advancement and bonus structure, 2313 Inc. is a place where hard work always pays off.

2313 Inc Employee Achievement Recognition

5. Communication and Shared Vision

Effective communication is vital in families, relationships, and especially business. A team, in any capacity, works best when everybody is on the same page. Business isn’t a solo act—it takes an advanced level of cooperation, understanding, and transparency amongst a variety of people in a variety of roles to run smoothly.

At 2313 Inc., our executive team discusses company goals with all members of the team — not just those at a more ‘senior’ level. We consider it essential for our people to understand where we’re going as a company — and perhaps even more importantly, we want everyone to have input in those goals.

2313 Inc Team Business Trip

Check out how 2313 Inc. performed in this area:

2313 Inc Communication Shared Vision

Do you want to learn more about what it takes to foster a great workplace? See for yourself what 2313 Inc. is up to on a day to day basis by following us on Instagram @ 2313inc.

2313 Inc Best Brightest Company Work For

4 Reasons Great Teams Fail [A List to Avoid At All Costs]

2313-inc-best-brightest2313 Inc. is proud to be an award winning team. (If you haven’t heard our exciting news, we were recently named as a ‘Best and Brightest’ company to work for — for the 4th year in a row!). We’re made up of motivated, hardworking, talented individuals who have proven over and over again that they have what it takes to excel in our industry.

27067197_1340738062699256_5989851697761794129_nBut even the greatest of teams can fail when bad habits start to creep in. Winning requires a daily effort to keep your edges sharp. It also means actively avoiding some of the behaviors and characteristics of losing teams.

The 2313 Inc. team put our heads together and we came up with 4 mentalities to avoid — whether you’re a leader or member of a team.

1) Losing teams don’t take responsibility.

When a strong team loses, they know to learn from the experience so that they will do better in the future. When a weak team loses, they are quick to blame others and make excuses for their failure, never giving themselves the opportunity to assess the damage and figure out how to succeed the next time.

2) Losing teams don’t communicate effectively.

One of the biggest problems that losing teams seem to have in common is poor communication. Whether you’re a sports team or a sales team, constant and thorough communication is absolutely vital if you want to win. If the players on a team don’t know the plan, they’re more likely to trip over each other and make mistakes, which ultimately slows down progress and keeps them from scoring.

3) Losing teams aren’t willing to learn.

If you want to grow as a leader or professional, you have to always be willing to learn. The same goes for teams. When a team thinks that they know everything is when they are most likely to fail. In order to keep up with the competition, a team has to be committed to always becoming more knowledgeable.

4) Losing teams are selfish.

If your team wants people to support and help them, you have to be willing to support and help others first. Losing teams are so focused on their own success that they will often seek it to the detriment of others.

For more advice from 2313 Inc. on leadership, check out the other posts on our blog.

3 Habits That Strong Leaders Swear By

If you know anything about 2313 Inc. (Farmington Hills, MI), you know that our team is full of remarkable leaders. But as any of them will tell you, being a great leader is no easy task. It’s a skill that takes constant hard work and a whole lot of good habits. They will also tell you that they didn’t become the leaders that they are today without learning a few of those practices from other phenomenal leaders. We gathered a list of 3 of the most valuable habits that our own exceptional leaders swear by to help you become the best leader that you can be.


Three exemplary leaders whom we’re proud to work with!

1) Always be early

Making a habit of being early for presentations, meetings, and especially work gives you a little extra time to prepare. What questions do you want to ask after a presentation? What ideas do you want to contribute during a meeting? What are the most important tasks that you need to accomplish for that day? If you’re leading the meeting or presentation, what items do you want to spend a little extra time discussing? Having a few more minutes to think over and answer these kinds of questions will ensure that you’re ready for anything. When you’re in a position of authority, it’s crucial to be prepared and to set a good example for your team. As the team leaders of 2313 Inc. will attest to, if you start putting in the extra effort to arrive early, they probably will too!

2) Consistently produce quality work

Actions really do speak louder than words. At 2313 Inc. we believe that it’s unfair and unrealistic to expect your team to always work hard and deliver excellent work if you’re a lazy leader. The single most effective way to motivate your team to do their very best is to make sure that you are doing yours. As with all of these habits, your team will behave in the same manner that you do, so lead by example!

3) Facilitate communication

Healthy communication is at the core of every successful relationship. Being a great leader is no different. Make sure that every member of your team knows that they can come talk to you about anything and that you will be completely transparent with them in return. Invest your time in building strong relationships with the people you lead, because your team is more likely to follow you if they respect you.

Don’t wait until tomorrow to start practicing these positive habits. Becoming a good leader takes time, so start as soon as possible!

If you’d like to get more business and leadership advice from 2313 Inc. connect with us on Facebook!